In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.
Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.
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But I’m saying they get to lock me into that ecosphere even without getting me in their larger ecosphere, it’s a win-win because there’s zero chance people like me will ever use apple even if it’s the only phone left.