The rise of inexpensive Chinese electric vehicles has upped the pressure on legacy automakers who have turned to suppliers, from battery materials makers to chipmakers, to squeeze out costs and develop affordable EVs quicker than previously planned.
Selling at a loss is how you build volume and reach the economies of scale that drive down costs.
If you fiddle around half-heartedly putting out small numbers of EVs, you’ll never come close to competing with a company that puts out over a million a year. A lot of automakers still aren’t willing to commit, and they’re whining about the position they chose to put themselves in.
Selling at a loss is how you build volume and reach the economies of scale that drive down costs.
If you fiddle around half-heartedly putting out small numbers of EVs, you’ll never come close to competing with a company that puts out over a million a year. A lot of automakers still aren’t willing to commit, and they’re whining about the position they chose to put themselves in.