If you need a real-world example look at the original web browsers:
NCSA Mosaic (the very first web browser) fully supported what would be later known as HTTP verison .9 . There was universal compatibility because there was only one browser supporting HTTP. Later Netscape Navigator would come on the scene and add functionality that was not supported in Mosaic (like the <blink> tag for example), but nothing hugely breaking page views between the two browsers.
Fast forward to Internet Explorer v3, v4 and v5 where MS would not only show all the pages that the prior browsers would, but they EXTENDED by letting HTML still work without following all the same standards. It was easier to write pages for IE than it was to the specification. Then EXTENDED again by MS added ActiveX to web sites meaning now ONLY MS IE could display these pages, and for a time that meant only Windows computers could. This is the Extinguish part.
The “Extend” step gets adopted because its attractive to users.
Here’s a non-computer analogy:
Lets say your current car get 25MPG. Now lets says that Shell come out with a gasoline that would let your same car go 40MPG with zero changes. Just buy Shell gas now at nearly the same price as anyone else’s and you get significantly more range. Most people would do it. Moreover, Shell buys Honda and starts manufacturing cars designed to work on that same new Shell gas could go 60mpg with even more power! So when you go to buy your next car 5 years later after using the gas, you don’t want to turn down 60MPG with more power. That Shell/Honda looks very attractive! All this time all the other gas stations have been going out of business because few people want to pay nearly the same amount for gasoline that only gets a fraction of the range. In the end, ONLY Shell gasoline is being sold, and nearly everyone drives a Shell/Honda to get the most benefit. This is Embrace, Extend, Extinguish.
Took us a while to shake off IE monopoly, only to squander it and now we have chromium (and to lesser extend, WebKit) monopoly. It’s not as horrible as the IE monopoly yet, but we’re currently in the “extend” stage here with Google forcing standard that benefits them and inconveniences their competitors.
but we’re currently in the “extend” stage here with Google forcing standard that benefits them and inconveniences their competitors.
A tiny bit, but I don’t think its the same thing. First, the web runs fine without Chrome. Firefox is proof of that. Second, the source code is Open Source for at least a version of Chrome, so if Google does silly stuff like trying to Extend, we can (and have) make our own version cutting that garbage out and compiling our own.
Yes, but it doesn’t solve browser monoculture issue where webdevs only target chromium/webkit when building their apps, which slowly kill firefox and make it much harder for a new browser engine tech to compete. When other browser engines are dead, the web “standard” will be fully controlled by google. No amount of forking will help because the web consortium is controlled by the big browser makers, and when firefox dies (and mozilla dies), it will be fully controlled by corporation (google), with microsoft and apple playing some minor roles without mozilla because mozilla actually has quite a big influence in the consortium despite its smaller userbase.
I actually witnessed IE’s rise, leaving netscape navigator and opera in dust, and then open source phoenix (later firefox) rising from ashes, steadily taking back user share. Google chrome took a good chunk too and by that time IE was done and desperate enough to give in and use chromium framework.
There was a point in time I thought it’s impossible, the close source monstrosity with neverending standards incompatibilities will stay on quick launchers forever but it did not. What a journey.
Anyone here remembered that Internet Explorer is Evil! site? The person who made that website complained about those tactics such as the ActiveX stuff and also made fun of Microsoft for doing it.
This is it right here.
If you need a real-world example look at the original web browsers:
NCSA Mosaic (the very first web browser) fully supported what would be later known as HTTP verison .9 . There was universal compatibility because there was only one browser supporting HTTP. Later Netscape Navigator would come on the scene and add functionality that was not supported in Mosaic (like the <blink> tag for example), but nothing hugely breaking page views between the two browsers.
Fast forward to Internet Explorer v3, v4 and v5 where MS would not only show all the pages that the prior browsers would, but they EXTENDED by letting HTML still work without following all the same standards. It was easier to write pages for IE than it was to the specification. Then EXTENDED again by MS added ActiveX to web sites meaning now ONLY MS IE could display these pages, and for a time that meant only Windows computers could. This is the Extinguish part.
The “Extend” step gets adopted because its attractive to users.
Here’s a non-computer analogy:
Lets say your current car get 25MPG. Now lets says that Shell come out with a gasoline that would let your same car go 40MPG with zero changes. Just buy Shell gas now at nearly the same price as anyone else’s and you get significantly more range. Most people would do it. Moreover, Shell buys Honda and starts manufacturing cars designed to work on that same new Shell gas could go 60mpg with even more power! So when you go to buy your next car 5 years later after using the gas, you don’t want to turn down 60MPG with more power. That Shell/Honda looks very attractive! All this time all the other gas stations have been going out of business because few people want to pay nearly the same amount for gasoline that only gets a fraction of the range. In the end, ONLY Shell gasoline is being sold, and nearly everyone drives a Shell/Honda to get the most benefit. This is Embrace, Extend, Extinguish.
Took us a while to shake off IE monopoly, only to squander it and now we have chromium (and to lesser extend, WebKit) monopoly. It’s not as horrible as the IE monopoly yet, but we’re currently in the “extend” stage here with Google forcing standard that benefits them and inconveniences their competitors.
A tiny bit, but I don’t think its the same thing. First, the web runs fine without Chrome. Firefox is proof of that. Second, the source code is Open Source for at least a version of Chrome, so if Google does silly stuff like trying to Extend, we can (and have) make our own version cutting that garbage out and compiling our own.
Yes, but it doesn’t solve browser monoculture issue where webdevs only target chromium/webkit when building their apps, which slowly kill firefox and make it much harder for a new browser engine tech to compete. When other browser engines are dead, the web “standard” will be fully controlled by google. No amount of forking will help because the web consortium is controlled by the big browser makers, and when firefox dies (and mozilla dies), it will be fully controlled by corporation (google), with microsoft and apple playing some minor roles without mozilla because mozilla actually has quite a big influence in the consortium despite its smaller userbase.
I actually witnessed IE’s rise, leaving netscape navigator and opera in dust, and then open source phoenix (later firefox) rising from ashes, steadily taking back user share. Google chrome took a good chunk too and by that time IE was done and desperate enough to give in and use chromium framework.
There was a point in time I thought it’s impossible, the close source monstrosity with neverending standards incompatibilities will stay on quick launchers forever but it did not. What a journey.
Anyone here remembered that Internet Explorer is Evil! site? The person who made that website complained about those tactics such as the ActiveX stuff and also made fun of Microsoft for doing it.