Comcast has reluctantly agreed to discontinue its “Xfinity 10G Network” brand name after losing an appeal of a ruling that found the marketing term was misleading.
Verizon and T-Mobile both challenged Comcast’s advertising of 10G, a term used by cable companies since it was unveiled in January 2019 by industry lobby group NCTA-The Internet & Television Association.
The challenges lodged against Comcast marketing were filed with the advertising industry’s self-regulatory system run by BBB National Programs.
Comcast said it disagrees with “the recommendation to discontinue the brand name” because the company “makes available 10Gbps of Internet speed to 98 percent of its subscribers upon request.”
But those 10Gbps speeds aren’t available in Comcast’s typical service plans and require a fiber-to-the-home connection instead of a standard cable installation.
NCTA claimed that “10G can change lives” and that the “10G platform will facilitate the next great technological advancements in the coming decades, ensuring fast, reliable, and safe networks continue to power the American economy.”
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This is the best summary I could come up with:
Comcast has reluctantly agreed to discontinue its “Xfinity 10G Network” brand name after losing an appeal of a ruling that found the marketing term was misleading.
Verizon and T-Mobile both challenged Comcast’s advertising of 10G, a term used by cable companies since it was unveiled in January 2019 by industry lobby group NCTA-The Internet & Television Association.
The challenges lodged against Comcast marketing were filed with the advertising industry’s self-regulatory system run by BBB National Programs.
Comcast said it disagrees with “the recommendation to discontinue the brand name” because the company “makes available 10Gbps of Internet speed to 98 percent of its subscribers upon request.”
But those 10Gbps speeds aren’t available in Comcast’s typical service plans and require a fiber-to-the-home connection instead of a standard cable installation.
NCTA claimed that “10G can change lives” and that the “10G platform will facilitate the next great technological advancements in the coming decades, ensuring fast, reliable, and safe networks continue to power the American economy.”
The original article contains 756 words, the summary contains 162 words. Saved 79%. I’m a bot and I’m open source!