I imagine an argument in my head like this:
Comcast: 10G doesn’t confuse customers. Obviously we are saying they can buy up to 10 Gbps on our network.

Somebody: Do you call your 1 Gbps plans Xfinity 1G?

Comcast: No

Somebody: Why not call it that instead of Xfinity Gigabit?

Comcast: Because customers might think cell plans at 5G are bett…oohhhhh you almost got us!

I know it didn’t go like that but it would have been a good laugh.