[…] being able to say, “wherever you get your podcasts” is a radical statement. Because what it represents is the triumph of exactly the kind of technology that’s supposed to be impossible: open, empowering tech that’s not owned by any one company, that can’t be controlled by any one company, and that allows people to have ownership over their work and their relationship with their audience.
What podcasting holds in the promise of its open format is the proof that an open web can still thrive and be relevant, that it can inspire new systems that are similarly open to take root and grow.
Because they don’t have a perfectly fine business model. They get squeezed hard by both the oligarchs of music publishing UMG, Sony Warner who negotiate the price for the music. And from the other side by the tech giants google and apple who can cross service subsidize their own streaming.There exists essentially no space for them to make any profit in streaming music. So they have to go other places.
The only reason they’ll probably exist for the foreseeable future is because the rights holders are able to use Spotify to have more negotiating power against Google and apple.