YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
I can’t imagine the ROI is gonna be great… people pause shit when they leave their phones or TV. How do this miss something so basic?!
My spouse wfh and he has to pause the TV for phone calls all the time.
Doesn’t have to be great. It’s free ad space and if it makes more money than its development cost, it’s already a win.
Also it’s probably going to drive users to YT Premium.
do google also provide all the data on clickthroughs thorough which the success of campaigns might be measured?
And i mean “Measured” by extremely dumb people whose best hope in life is probably to bullshit their way into becoming a director of sales and ma . . .