misk@sopuli.xyz to Technology@lemmy.worldEnglish · 6 months agoMeta’s “set it and forget it” AI ad tools are misfiring and blowing through cashwww.theverge.comexternal-linkmessage-square30fedilinkarrow-up1298arrow-down16cross-posted to: technology@lemmy.world
arrow-up1292arrow-down1external-linkMeta’s “set it and forget it” AI ad tools are misfiring and blowing through cashwww.theverge.commisk@sopuli.xyz to Technology@lemmy.worldEnglish · 6 months agomessage-square30fedilinkcross-posted to: technology@lemmy.world
minus-squareBreve@pawb.sociallinkfedilinkEnglisharrow-up13·6 months agoI bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.
I bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.