Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Problem: Brands start leaving Twitter
Solution: Increase the price of Twitter Blue
Problem: Decrease of Twitter Blue subscribers
Solution: Sue every other competitor for alleged infringing Twitter’s trade secrets
Problem: the Twitter brand is the only part of the company that still has any value
Solution: throw it in the trash and replace with with the letter X, otherwise known as the most overused letter in marketing/branding, otherwise known as the most useless letter from an SEO standpoint
He even sued the attorneys for twitters previous board members because they sold the company to him.
I don’t know how that one slipped under the radar.