The legacy publisher is betting its business on advertising—and its brand.
  • Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
  • The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
  • Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
  • spongebue@lemmy.worldEnglish
    3·
    6 months ago

    Ahhh yes. Some of them are just made up things that people say is totally money, while the others are actually just made up things that people say is totally money. Huge difference, I’m sure.