Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

  • emptyother@programming.dev
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    1 year ago

    Anyone think Fediverse active userbase is going to fall as much too, only slower? That most people will return to their comfy commercial social networks now that the reddit and twitter demonstrations is in the past?

    I’m hoping not. I like it this active. I don’t want to go back to ads and “personalised” feeds and yearly new useless features.

    • Chrüsimüsi@feddit.ch
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      1 year ago

      I don’t think so. If you look at Mastodon it could actually keep most of its users and still seems to be growing.

      Of course I don’t know what the future holds for us.

    • Kaavi@lemmy.world
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      1 year ago

      I think the no third party apps on Reddit is the best thing ever for fediverse - even if I wanted to return, I can’t :)

      • daisy lazarus@lemmy.world
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        1 year ago

        Also, there’s only so much- “he shot himself three times in the back of the head and fell out of a window” and “I also choose this guy’s dead wife” and “if you owe the bank $1000 it’s your problem and if you owe the bank $1m it’s their problem” and “banana for scale” and “take my poor man’s gold” …ad nauseam, ad infinitum.

        I’ve tried going back. I loved Reddit. But it’s a recycling dump at this stage.

              • Illegal_Prime@dmv.social
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                1 year ago

                Yeah I feel like the upvote button is ignored by these people, it may be more affected. Personally I was never particularly bothered by it, but it doesn’t really warrant a comment.

                I like constructive discussion, please feel free to add your own thoughts, but don’t say you agree and leave us hanging.

      • argo_yamato@lemmy.world
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        1 year ago

        Yep without third party apps reddit is worthless to me. A lot of my time spent there was on mobile or a tablet using RIF.

    • no banana@lemmy.world
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      1 year ago

      I feel like if you go through the effort of learning about and registering in the fediverse you have a higher chance of staying just because of the invested time.

    • notapantsday@feddit.de
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      1 year ago

      I came here due to the reddit drama and I’m definitely staying. Just like you, I like it here. The hardest part was actually making the switch, creating an account and finding communities to join. Now that that’s out of the way, I really have no reason to go back. Reddit has become a hostile place, admins are actively fighting users and especially mods and I just don’t feel comfortable there anymore.

      It’s like going to a restaurant where the owner is hitting the waiters and some of the guests. Doesn’t matter how good the food is, doesn’t matter if they’re hitting me or not, I’m never going back to that place.

    • oce 🐆@jlai.lu
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      1 year ago

      Anyone think Fediverse active userbase is going to fall as much too, only slower?

      I don’t think so, people who joined already are here for philosophical reasons that are stronger than FOMO or slight technical discomfort, and the platform is already good enough to keep us entertained.

    • GFGJewbacca@lemm.ee
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      1 year ago

      I know I’m definitely not going back to Reddit. Ever since I found and joined Lemmy, I’ve been happier than I was on Reddit.

    • spez@sh.itjust.works
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      1 year ago

      I think thread’s number of users was because of how much instagram has made it’s name in the social media market. A lot of the users were there because it was new so the larger userbase was already weak. On the fediverse however, you (at least right now) have to put in a little bit of effort to learn about federation, clients, services etc. It’s there as an alternative to the bigger players rather than a polished packaged shitbox by them.

      As @ObviouslyNotBanana@lemmy.world said, they will be there because of the invested time. I personally like it because it gives me close, tightly knit little communities on the web.

    • Cubes@lemm.ee
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      1 year ago

      I think Lemmy specifically doesn’t fall victim to the issue of certain news agencies and personalities being exclusive to the platform as much as Mastodon does with Twitter. You can get the same news here as long as someone is there to post it, but that’s where Lemmy is a bit behind at the moment: we haven’t hit that critical mass of users such that smaller communities have enough content to sustain themselves. Maybe the platform isn’t ready for all those people quite yet either; I think the software has a little maturing to do before mass adoption would happen.

    • 30mag@lemmy.world
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      1 year ago

      If Reddit was attempting some damage control, maybe. Otherwise, no.

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch.

    David Carr, a senior insights manager at the analysis company, told us the engagement time based on just U.S. user data was slightly more favorable to Threads, but not by much.

    Back during its 15 minutes of fame, Threads was leveraged as the fastest-growing platform in the history of apps, hitting 100 million user signups less than a week after launch.

    Instagram head Amad Mosseri has also mentioned their intent to connect Threads to the decentralized Fediverse, though whether that drives new-found interest in the app is anyone’s guess.

    It was clear from Thread’s launch that users were desperate for a Twitter alternative away from owner Elon Musk’s unending march toward making the platform a pay-to-play hellscape.

    A big problem with the app was that it simply didn’t include features found in its main competitors, and the company spent years playing catch up, but all in vain.


    I’m a bot and I’m open source!

    • ChapolinColoradoNZ@lemmy.world
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      1 year ago

      From the get go I thought Threads growth wasn’t organic. The low usage stats, imho, only supports that thought. The app isn’t bad and if people were really so desperate, they’d stick to it to help it’s growth.

      • morrowind@lemmy.ml
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        1 year ago

        Threads is an add-on to instagram. It automatically created shadow accounts for everyone on instagram and automatically imported all followers. Under no reasonable definition can that be counted as organic.

        • senoro@lemmy.ml
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          1 year ago

          It didn’t automatically create accounts, you had to go in instagram and choose to sign up to threads. It’s just that it became very trendy very quickly and for a very short amount of time. Partly due to the fact that on signing up you got a badge on your instagram account saying you were the Xth person to sign up to threads.

      • RestAssured@lemmy.world
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        1 year ago

        Eh. I do think threads is better than twitter, but I think the people that like that text based posting are used to Twitter and nobody else cares about that type of platform

        • Haui@discuss.tchncs.de
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          1 year ago

          It feels like saying stalin was better than hitler. I think the world would be infinitely better if some government agency just pulled the plug on them rn. Let the process start over. People would migrate to the fediverse on their own and the instances could probably start being profitable at some point.

  • o_oli@lemmy.world
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    1 year ago

    I would say they didn’t really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you’re now a Threads user all ‘signed up’ ready to go? I mean yeah the barrier couldn’t be lower there.

    Retaining 20% of those users is in fact impressive. That’s many millions of people.

  • Chemical Wonka@discuss.tchncs.de
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    1 year ago

    Any downfall of Meta (former Facebook ) is a victory for FOSS community, internet and mankind as a whole. One of the heads of the Hydra Big Tech.

    • Defaced@lemmy.world
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      1 year ago

      You do understand that Meta actually releases a ton of FOSS right? The LLM API that most machine learning algorithms use is based off Meta’s open sourced language model. I don’t like Meta as much as the next guy, but they do SOME good things every once in a while.

  • gelberhut@lemdro.id
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    1 year ago

    In general, noticeable drop after the initial hype is expected and usual. I’m sure, there are a lot of dead accounts on lemmy as well.

    In case of threads the initial jump was super huge (because of several reasons), so is the drop. 20% is still a lot, and people already have an account there, some of them can return later.

  • sugarfree@lemmy.world
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    1 year ago

    They rushed to release it early and take advantage of the high profile fuck ups at Twitter, it didn’t even come out with a following feed. If even a quarter of users return I’ll be surprised.

    • Blizzard@lemmy.zip
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      1 year ago

      it didn’t even come out with a following feed

      Wait, what? You don’t have a feed of accounts you follow?

      • LJay71@lemmy.world
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        1 year ago

        The following feed is there now but kind of half baked. It only shows as an option when you click the home icon in the bottom left or the Threads icon located top middle. Then you can switch over to it.

  • Polar@lemmy.ca
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    1 year ago

    Forgot it even existed after the first 48 hours once I stopped seeing posts about it.

  • danielton@lemmy.world
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    1 year ago

    Forget the privacy concerns. The issue with Threads is that it’s very unfinished. They assumed the rate limiting was going to be the dumbest thing Elon was going to do, and they rushed it out the door long before it was ready.

    It might still succeed, but you only get one chance at a first impression.

    • TheMadnessKing@lemmy.world
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      1 year ago

      The problem with Twitter is that it’s slowly turning to a pile of crap. The amount of spam & NSFW gallore has been wrecking havoc on the platform.

      You mention any company that deals with finance and soon your tweet is bombarded with these spams and more. Makes it very difficult to use now.

  • Not A Bird@lemmy.world
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    1 year ago

    Social ethics is not something the average people care about. I doubt if Twitter would be in trouble if not for the platform being absolutely terrible, and the non stop short slighted changes that just break things.

  • PhillyCodeHound@lemmy.world
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    1 year ago

    Bc they have not released a desktop app or any way for brands or people to interact with it more than just with their stupid phone.