A trend on Reddit that sees Londoners giving false restaurant recommendations in order to keep their favorites clear of tourists and social media influencers highlights the inherent flaws of Google Search’s reliance on Reddit and Google’s AI Overview.
Apparently, some London residents are getting fed up with social media influencers whose reviews make long lines of tourists at their favorite restaurants, sometimes just for the likes. Christian Calgie, a reporter for London-based news publication Daily Express, pointed out this trend on X yesterday, noting the boom of Redditors referring people to Angus Steakhouse, a chain restaurant, to combat it.
Again, at this point the Angus Steakhouse hype doesn’t appear to have made it into AI Overview. But it is appearing in Search results. And while this is far from being a dangerous attempt to manipulate search results or AI algorithms, it does highlight the pitfalls of Google results becoming dependent on content generated by users who could very easily have intentions other than providing helpful information. This is also far from the first time that online users, including on platforms outside of Reddit, have publicly declared plans to make inaccurate or misleading posts in an effort to thwart AI scrapers.
Also, uh, hasn’t Google been dependent on user generated content since 1998?
Like how is that remotely news that a search engine indexes other people’s data to, you know, provide search results?
You could have seeded nonsense into Google any time in the past nearly 3 decades because that’s how all of this works, so how is this shocking other than some Job Creator somewhere made $3 less than they would have otherwise and now it’s a catastrophe that must have new laws made?
That’s the SEO arms race. Ad peddlers have been creating sites to bump up their Page Rank, and Google has been adding secret sauce to detect and deprioritize them.
The difference is that Google over prioritized Reddit pages, trusting Reddit’s updoots. Google now needs to find other signals to determine if a Reddit post is as valuable as the updoots suggest.
We could have, hence why we did.
https://en.wikipedia.org/wiki/Google_bombing
Absolutely, even the first Google Bombing goes back to 1999. It’s hardly news at all.