They did exactly that, except they changed the name of the original subscription to “classic” and upgraded everyone to the more expensive plan without asking.
This is actually illegal in some countries, and I hope they get fined for it.
In addition to the basic plans getting Copilot rolled in, there are now additional “Basic,” “Personal Classic,” and “Family Classic” tiers without Copilot and “other advanced features” added for users who do not use AI in their workflows
Make the easy thing the better-for-sales thing, obviously.
But seriously, negative-approval has been a sales enabler for ever. People will often just roll over and accept it vs churning to something else. That’s why ‘loss-leader’ works, as people will start with one product and sunk-cost fallacy will keep them from churning as the vendor tightens the screw.
why not just do:
microsoft 365: 6.99
microsoft 365 + copilot: 9.99
They did exactly that, except they changed the name of the original subscription to “classic” and upgraded everyone to the more expensive plan without asking.
This is actually illegal in some countries, and I hope they get fined for it.
… second paragraph of the article:
You damn well know why they dont do that $$$
Make the easy thing the better-for-sales thing, obviously.
But seriously, negative-approval has been a sales enabler for ever. People will often just roll over and accept it vs churning to something else. That’s why ‘loss-leader’ works, as people will start with one product and sunk-cost fallacy will keep them from churning as the vendor tightens the screw.
Moar profit.