Exactly, and this is additionally why it is predatory: you can’t opt out.
It’s similar to Facebook. If you never in your life ever created a profile, well, Facebook has one for you regardless.
The only way you can opt out of bluetooth beacons is to not bring your phone/smart watch/etc, or have either a hardware switch that disables your network functions or put it in a faraday cage. Also, because of data profiles and associations, if you’re walking into a store with your partner, expect that your partner should do the same or else it’s all moot. You’re associated with your partner and thus tracking and profiling occurs anyway.
For my PC I prefer headphones for the immersion. When on the Steam Deck, I use in ear buds. I have a handful of Apple ear pods I’ve amassed over the years that I’ll use when I’m trying to get some quick gaming in. If I get a chance to really sit down and game for an hour or more, I use my JBL Quantum TWS with the USB C receiver. Total immersion, excellent sound quality, noise canceling, and incredible latency. Battery life could always be better, but they’ll comfortably get me through a solid gaming session on the Deck.
I don’t use the speakers on my Deck at all. I probably should play some games with it and see how I like it.