I think lots of boomers and gen-x do care. (At least the ones I know). They just aren’t tech literate enough to do anything about it.

I think we need more privacy oriented devices and software with simple ux, and advertising that isn’t targetted at the tech community.

Run some TV ads for a privacy enabled smartphone, and play up how it works just the same as your current phone but doesn’t spy on you. Shit like that.

Honestly, training their proprietary AI on GPL code (with no ability to opt out) was enough for me.

LineageOS for microg: degoogled android. DuckDuckGo: search. Firefox: web browser. Ublock origin: ad blocker. Proton: email. OsmAnd+: maps.

Only google product I still use is youtube, but I have made some efforts here:

On desktop pc I use firefox with sponserblock and ublock origin to hide ads and automatically skip sponsered content. I also have an addon called unhook, which hides recommendations, ‘people also watched’ etc.

I also use and recommend Odysee as a youtube alternative.

On my TV I use SmartTubeNext, on my phone I use revanced.

I host my own music server with navidrome (and my own video media server with Jellyfin). But when I dont have access to that, I also use ViMusic as a youtube music replacement for (degoogled) android.

Can absolutely recommend any and all of the tools I listed.