

That is literally how I read it as well, BlueSky is farming out server load to enthusiastic and dedicated users, while also just going ham on the PR / propoganda / marketing making themselves appear to be something they are not.
Unless I missed something and BlueSky is actually letting people run and custom configure their own relays at least semi independently… yeah, they’re basically being quite shady and misleading.
Like a toilet bowl, mounted to the ceiling.