I know someone who has a company with the word “technology” in the name, like “Smith Technology”. They use .technology because it’s literally the name of the company, which I think is good for the brand identity, but have run into issues where people just don’t think it’s a correct url because “smith.technology” looks like it’s missing its TLD.
Even more ridiculous since a 1.4x performance increase is already incredible news for anyone who makes regular of this.
If someone found a software optimization that improved, say, blender performance by 1.4x people would be shouting praises from the rooftops.