Two days isn’t significant enough to register as a real change. Especially since I assume most advertisers have ongoing contracts based on longer periods.
If you want to see an actual revenue impact, the blackout has to go long enough that advertisers have time to start scaling back or even withdrawing from the platform.
Two days isn’t significant enough to register as a real change. Especially since I assume most advertisers have ongoing contracts based on longer periods.
If you want to see an actual revenue impact, the blackout has to go long enough that advertisers have time to start scaling back or even withdrawing from the platform.