The legacy publisher is betting its business on advertising—and its brand.
  • Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
  • The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
  • Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
  • spongebue@lemmy.worldEnglish
    221·
    6 months ago

    Why would it have to be a crypto donation? Their bank accounts are in USD. Most of their readers have USD. People can transfer USD. What does some arbitrary crypto thing you want to pretend is money add that makes it better for those “most people”?

      • spongebue@lemmy.worldEnglish
        41·
        6 months ago

        If by “a big cut” you mean maybe a few percent, and that most businesses take electronic payments anyway because there are advantages (people are more likely to buy stuff when convenient, accounting is easier, less risk of theft/loss than physical cash, etc) then sure, I guess.

        If you think the solution is to make up a new kind of imaginary money that takes a shitton of energy to maintain, which has tons of different types (Bitcoin, Ethereum, whatever one was referenced in the initial comment) and would happen to greatly benefit those who happened to be early adopters (TOTAL coincidence, I’m sure)… No.

        • postmateDumbass@lemmy.worldEnglish
          16·
          6 months ago

          Using crypto helps diversify wealth away from the banks and individuals that own the overwhelming majority of dollars, euros, etc.

          Who do you want to benefit?

          • spongebue@lemmy.worldEnglish
            9·
            6 months ago

            Generally speaking, people who contribute to society.

            I don’t see “gambling on the right cryptocurrency” as a contribution to society. I also don’t see how “individuals that own the overwhelming majority of dollars, euros, etc.” wouldn’t simply become “individuals that own the overwhelming majority of cryptocurrency” by virtue of working with that